Arhitektonski kolektiv

AK is an architectural practice based in Split, consisted of architects, a civil engineer and a number of regular collaborators of different occupational profiles.

Their identity was created using custom typography with an accentuated stencil for the most practical use of the logo. Using the stencil and a spray, the logo is easily applied on any surface. The sign is comprised of reduced initials A and K, which with the way they're shaped, connote the ground plan and construction dynamics.

The colour red is also a dominant feature as it symbolises the representation of the Collective to activism and it's social engagement.