Taman is a Croatian startup based on the idea of a computer software for creating optimal lighting solutions in 3D scenery. The visual identity and design of the application interface were created for this project.
The identity concept is based on the logo, whose shape refers to a schematic representation of a wavy line representing light, that is, the spectrum of electromagnetic radiation. Visual communication is based on only two colors and a raster, which implies the idea of the very name and message of the startup - Just enough...
Art director: Ivan Milas
Designer: Boris Pehar
Animation: Veljko Tomić